The ABC of Marketing: LETTER S - Segmentation Let’s talk about the concept of segmentation in marketing. Segmentation involves dividing a large audience into smaller groups so that we can communicate with them more effectively. This is important because not everyone in the audience wants the same thing or wants it in the same way. We discuss how segmentation can be done by factors like gender, age, lifestyle, industry, company size, or decision-maker role. Segmentation also helps us understand where our customers are in the buyer’s journey, allowing us to tailor our messaging to educate, persuade, or close the deal. The benefits of segmentation are better targeting, more relevant messaging, and ultimately, more conversions. #marketing #segmentation #audiencegroups #targetedmarketing #buyerjourney