The hairdressing profession is about true craftsmanship – but it‘s also about trusted conversations, providing small moments of self-care and making people feel good about themselves on the inside. To recognize and celebrate the great profession of salon owners and stylists, we have worked on a film produced for us by @BBCStoryworks and presented by the @Global_Wellness_Institute as part of the series “In Pursuit of Wellness”. The film shows how Kao partners with @rello4hair and @nickpaganohairdesign from @idsalon in the US and Jack Mead and Lydia Wolfe from @jackandthewolfe in the UK to create an experience that goes far beyond the haircut and contributes to the personal wellbeing of their clients. Head to the link in our bio to watch! #SalonBusiness #InPursuitOfWellness