A deep dive into the rise and downfall of PRIME by Logan Paul and KSI, strategic mistakes they have made in the business that will likely lead to their bankruptcy and also what they can do to possibly save this company. #marketing101 #downfall #mba #marketing #analysis #longvideo #videoessay #prime #primehydration #controversy #lawsuit #beverage #beebetter #loganpaul #ksi #logan #paul #primelawsuit