This is the ABC of Marketing Z and the word we are defining today is ZMOT ZMOT (Zero Moment of Truth) is the moment when a potential customer decides whether they're interested in a brand, even before they make a purchase. This includes things like researching products online, reading reviews, and comparing prices. The goal for marketers is to be at the top of the customer's 'evokes set' - the short list of brands they consider when making a purchase decision. ZMOT is also about the overall sentiment and perception of a brand, which can be built long before a customer needs the product. By showing up consistently, helpfully, and authentically at this zero moment of truth, brands can stay at the top of the customer's mind. ##marketing##ZMOT##buyingjourney##brandperception##customerevokesset