One of the coolest partnerships we’ve been involved with recently is out in the world! 💜 Our #BrandPartnerships team collaborated with @activision @blizzard to support the launch of their new game, #Diablolmmortal, a part of the #Diablo gaming family. @blizzard appointed @sonymusicuk to be the lead music support for marketing their brand new online mobile game DiabloImmortal, the first mobile version of the game to ever be released since the game's inception. We worked exclusively with @mfnofficial to appoint artists to front the launch and were able to secure lead bands @burytomorrow, @witchfever and @cradleoffilth's front man @danifilthofficial. ⚡️ All artists promoted the game on their social media platforms and fulfilled press obligations with key titles in @nmemagazine and @metalhammeruk. We also orchestrated a DSP takeover with @burytomorrow in which the Blizzard team re-imagined one of the bands’ album artworks in their own style for a short take over on their Spotify profile, alongside with a limited merch release. A mind-blowing campaign and partnership that won’t get out of our heads anytime soon. 😈