Explore the world of @George_Ezra’s new album on @Roblox with the Gold Rush Kid Experience! Jump in now to complete puzzles, shop merch and much more, link in stories 🧩 There’ll be a special concert on Roblox, too – tune in starting Friday at 5pm BST / 9am PT / 12pm ET. It’ll be re-airing hourly all weekend, with a one-time live Q&A straight after the first performance. A big thanks to all involved in bringing this to life including: @georgeezra & @closerartists @columbiaUK @SonyMusic Global Digital Business @4thFloorCreative @melonverse @roblox