SS23 @loewe by @jonathan.anderson 🌺 “The idea of serenity, focus, reduction, clarity, and precision, I wanted something where you start from the white page. Drafting everything upwards. The show was based on the idea of iconography, like odd illusion suddenly breaks the pattern to go forward. Last seasons all about a surreal surrealism, and I think what is nice today is to think about where can we go now. You can really engineer it the way you want it.” Everything could be fake and real... depends how you identify those words and what you believe.