brand redesign for @healthade kombucha 🎨🍏💦📐 introducing a cast of brand characters and refreshed brand visual identity - a modernized type system, graphics palette, logo & packaging 👅 the new labels bring together all these elements with a “stipple gradient” color system which serves to telegraph each flavor and capture the effervescence of kombucha. we commissioned @steve_gavan to dream up these fruit cuties and a new brand mascot 🍉👟 brand strategy / creative direction & design 👉🏼@sister_global s/o to my amazing team on this project 🌈 @sebekerman 📐 @samdwood ✏️ @trialanderrorr @minhtu @drexy___spice @imababich and our awesome client team @cilla_the_killa_ @issambloo #followyourgut #branddesign #brandstrategy #packagingdesign