Who else is in love with this shoulder grazing natural texture? 😍 For those looking to change up their hair this spring with soft, natural-looking waves - we highly recommend coming into our studios to get the #AmericanWave line! Getting permanent curls/waves can be beyond damaging to hair. Luckily, our iconic waving lotion creates a smoother cutical but still gives your hair that full texture (instead of chemical perms, our product smells like eucalyptus 🌿)