BTS content showcases transparency 🗣🗣🗣 No one can really tell what’s going on behind closed doors of your brand unless you show them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Doesn’t it feel good as a consumer to connect and relate to the brand you’re supporting? So use your BTS content to show your audience your processes, values, and daily work life to reassure them they’re supporting a great brand—and the passionate team behind it!