so fresh so clean. #cleanatsephora. aka clean that f/n works. aka get this sh/t to be as clean as possible while still being high performance. aka #caliray. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Clean: Simply put, clean beauty is defined by products that are good for both the person and the environment and are made without any proven or suspected toxic ingredients. But it differs based on the brand. The biggest example of this is @Sephora Clean, which by their standards means “beauty without toxic ingredients (including parabens, sulfates, phthalates + more.)” As a clean brand ourselves, these are our turn-offs, aka the ingredients we never, ever use: parabens, sulfates, phthalates, harsh, drying alcohols, nanomaterials, microplastics, and formaldehyde. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ happy #nationalcleanbeauty day, calirays ☀️ which of our clean beauty products is your fave?