A content strategy dives deeper into the creation, publication, and governance of useful, usable, and what we like to say, SCROLL-STOPPING content. Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have. ⁣ ⁣ 🌼 Our Top 3 Tips To Create A Poppin' Content Strategy 🌼⁣ - Identify who you're speaking to! It's important to understand who you are targeting with your content so the tonality, copy, info, and your call-to-actions are aligned.⁣ ⁣ - Develop a few content pillars that interest you and your ideal audience: This can look like, short-form videos, educational graphics, lifestyle imagery, etc...⁣ ⁣ - Got your pillars? Awesome! Now, do a creative brain-dump of content topics that follow under those pillars.⁣ ⁣ We're posting more tips on building a solid content strategy on our blog! Click the link in our bio to stay-up-to-date ✅