Zeop 2022 Campaign Vaö Acrylic pendant / Sculpture Digital Rendering Art Direction/ Graphic Design Designed this campaign for @zeop___ I really enjoyed working on it because of the content and also how cute their products are. I got a lot more coming out with them soon. Earth + Spirit + Mind + Family •-+* As we proceed into the next phase from human beings to the collective consciousness, your spirit entity shall be shown. Connect with your spirit, reality and the powers of positivity and love that we hold. SLIDE 1: Encompassed within the first image is the relationship we have as humans to numbers and letters which are mere symbols. The connection to these symbols and their effects upon us forms a primal reaction, which processes information instantaneous regardless of conscious alertness. The number 42 is prominent with an important event that being Jackie Robinson and the importance shown on duality; captivity of the half in our experience. That ideology then becoming whole or finished is followed by the “choice” that is brought about. A responsibility of conscious will is then sprouted as the offspring to choice. SLIDE 2: Our human attachment to the whole and the health of our collective self is primitive to our development. To abandon the other spirit that is a fellow human being is to commit mere sacrifice into the unknown. The slogan and logo is implemented as a contemporary way to hold a value system within. Another primary point of our collective community to reside. SLIDE 3: The primary product of the ideology that is The Human Experience: Study of Body, Spirit & Mind. Location of the foundation for this study and material makeup is provided alongside symbolic text. #art #y2k #fashion #inspiration #fun #tiktok #jewellery