When Gordon Pham set out to open his first restaurant in the heart of Little Saigon in 2015, he knew his pho recipe needed to stand out in the most crowded pho market in America. With a decades-old family recipe under his belt and a passion to share it with the world, Phoholic found its place among the neighborhood’s pho veterans. After making its mark within the Vietnamese community, Pham opened a second location in 2021 at Rodeo 39 in Stanton, where he sells 1,000 bowls a day on average and twice as many on busier days. In less than a decade, Pham’s winning recipe and bold ambition made Phoholic a destination for pho fanatics; its third location opens in November at South Coast Plaza. Tap the link in bio to read the feature by Eater LA contributor @jenn.tanaka 📸: @wonhophoto