With clients like Jay-Z, Fenty, and Playboy, famed design firm Perron-Roettinger is known for giving spaces a sexy, rockstar edge. For the first West Coast outpost for unconventional lingerie brand Fleur du Mal, the designers created deep red interiors that provide a saturated atmosphere to shop for the line’s seductive pieces. “The direction was 70s Italian meets Studio 54, with a dash of Parisian sensuality,” says the brand’s founder, Jennifer Zuccarini. Go see more at the new space on N. Almont Drive. @fleurdumalnyc @jenniferzuccarini @perronroettinger #lala #fleurdumal #westhollywood #shopping #lingerie #design #interiordesign #red #sexy