3 years. That’s how long it took to create BOOST X, and I can confidently say it was worth every second. This isn’t just another dry shampoo—it’s the dry shampoo I needed to exist. I wanted BOOST X to do more than just refresh your hair. It had to feel clean, be completely invisible, soften like a conditioner, and actually benefit your hair over time. We packed it with active ingredients to help give you fuller, thicker-looking hair, so every time you use it, you’re not just absorbing oil—you’re working toward better hair. And because you know I’m obsessed with fragrance, I had to make this the sexiest-smelling dry shampoo ever. We partnered with a world-renowned fragrance house to craft a scent that’s seductive, luxurious, and completely addictive. Available now