For most of us, the how-to books on our shelves represent a growing to-do list, not advice we’ve followed. Several of the better-known tech CEOs in San Francisco have asked me at different times for an identical favor: an index card with bullet-point instructions for losing abdominal fat. Each of them made it clear: “Just tell me exactly what to do and I’ll do it.” I gave them all of the necessary tactical advice on one 3×5 card, knowing in advance what the outcome would be. The success rate was impressive... 0%. People suck at following advice. Even the most effective people in the world are often terrible. There are at least two reasons: 1. Most people have an insufficient reason for action. The pain isn’t painful enough. It’s a nice-to-have, not a must-have. There has been no “Harajuku Moment.” 2. There are no reminders. No consistent tracking = no awareness = no behavioral change. Consistent tracking, even if you have no knowledge of fat-loss or exercise, will often beat advice from world-class trainers. But what is this all-important “Harajuku Moment”? CONTINUE READING MY BRAND-NEW BLOG POST: tim.blog/harajuku About the image: Photos by James Duncan Davidson (@duncandavidson). Chad Fowler (@chadfowler), before and after his Harajuku Moment.