Together with @camparicaribbean, we created “Respect the Bitter”, a 360° campaign that celebrates the struggle that leads to success. Shot by visionary director @freeomarjones and starring Jamaican dancehall legend @aidonia4thgenna, the campaign acts as a reminder that, no matter what life puts in front of you, to earn respect, you have to give respect. @aidonia4thgenna @freeomarjones @mystiqueltd @camparicaribbean @pietro_bo @pavel_bling @davidwept @kengriffen @bennywhelan @wonfordstjames @niaalexandra_ @_heatledger @valonthorpe