The best way to get in touch with Telfar Clemens of @telfarglobal? Post a photo of yourself on Instagram schlepping his vegan leather Telfar tote—if you can get your hands on one. “If someone tags themselves with my bag,” Clemens tells Vogue's @mayathesinger, “that’s me double-tapping back, saying, I’m here—I recognize you.” As Clemens notes, for more than a decade his brand was more or less disregarded by the fashion establishment, even as its experimental streetwear found acolytes in the art world. But his desire to reach shoppers long ignored (unrecognized) by the fashion mainstream has led Telfar to continue to grow, largely in less-affluent neighborhoods, like the one where Clemens was raised in Queens. “I feel much cooler now,” Clemens says. “I feel like now I’m designing for real life. I’m here for everyone.” Tap the link in bio for more on fashion's new world, what's changing, and who's making it happen. Painted by @marcusjbrutus