Over the last couple of years, as the world got more and more intense, fashion has moved further and further towards satire and meme culture. Leading the way is a swathe of irreverent young fashion brands, born on social media and headquartered at dining tables and on bedroom floors, that understand young people’s penchant for ironic (and sometimes eccentric) clothes. I sat down with the founders of @cowboysofhabit @buggirl200 and @uncle_inc to learn more. Link in bio!