Studio Design, Diesel reboot redux — In 2014 the studio was approached to lead all the art direction of the ‘Venice Reboot’ collection for international brand Diesel, under the direction of Nicola Formichetti. Among varying projects we were tasked with designing a typeface inspired by 90’s Californian Venice Beach Street graphics. The above typeface was then used across everything from hoodies to underwear, show invites to store VM. Samples shown in slideshow, second image taken from the summer issue of W magazine shot by Steven Meisel.