BMX rider @malene_kejlstrup kickstarted @Ganni’s Joy Ride show, presented outdoors on a pier covered in pastel chalk drawings, just before the sun set. “The design team right now is very international, and they have experienced when Copenhagen is best, and that’s for sure summer,” explained designer Ditte Reffstrup at a preview. “We really wanted to celebrate that feeling you have when you walk around the city...it feels so free.” Ganni offers a way for people to tap into a certain brand of Scandi style, one that’s colorful, playful, and cool. Reffstrup has a knack for translating insider trends for a wider audience, and certainly knows how to put on a show. Tap the link in bio to read more of @the_lbp's review of Ganni spring 2023 ready-to-wear. Video by @styledumonde