Often it’s the little things, and not the flashy technology or slick user interface that make a product or experience memorable. The handwritten note from customer service, or the humorous quote that pops up as you’re waiting for a screen to load. Our guest today, Felecia Hatcher, calls these “moments of enchantment,” and she advocates for more opportunities for a human touch, as artificial intelligence and machine learning push us in the opposite direction. @invisionapp #designbetterpodcast