By 2021, Natassia Nicolao had been working in the beauty and wellness industry for around 6 years and had began to wonder if there was anything she could contribute to the space that would make both it and the planet as a whole better. She mapped out the lifecycle of a beauty product and realised that there was a water footprint involved in, literally, every step of the supply chain. Knowing that water is a finite resource, and that most beauty products contain between 70 and 90 percent water, she asked herself “If you take water out, what are you left with?” As Natassia explains, what you’re left with is “the good stuff.” Natassia launched Conserving Beauty, Australia’s first waterless beauty brand, in 2021. Conserving Beauty is the first beauty brand globally to be part of the Water Footprint Network, and the first Australian beauty brand to be backed by both government and impact investment funds. April of this year saw yet another Conserving Beauty innovation reach the public in the form of the brand’s InstaMeltTM technology- a patented fabric technology that has allowed the brand to develop the world’s first dissolving facial wipes and sheet masks, with even more innovation set to hit shelves very soon. In Episode 92 of the Glow Journal podcast, Natassia shares why she believes taking on every job from the ground up is essential for future brand founders, what it truly means to take on external investment, and precisely how her brand ensures water conservation is considered at every single step of the supply chain. Listen now on iTunes and Spotify. #glowjournal