Halfway through our series, we present Ep 3 of Behind the Craft: "Physical x Digital" The design process at our studio is one of symbiotic digital and physical development. The digital teams encapsulate the precision and engineering required for modern products, and the clay team have a real connection to their craft – nothing beats seeing the design in the real world. #dontforgetthemodellers 🤝 #lotus #lotusdesignteam #design #cardesign #designprocess #behindthescenes #eletre #evija #emira