Inflation-strapped customers are trading down, switching to cheaper brands or grocery store private labels. Asda introduced a new Just Essentials range in May that it rolled out more widely in August, featuring bright yellow packaging and low prices. This replaces its Smart Price budget range. The store has since placed a limit on how many items shoppers can buy, restricting them to three of each product for a "short time." "We love that you love Just Essentials and we're working hard to keep up with demand," signs on Asda's aisles underneath some of the Just Essentials products read. "To help make sure customers can get what they need, we're limiting purchases to 3 of each product per customer for a short time." The range includes tins of red kidney beans for £0.33, or $0.39, tins of sliced carrots for £0.23, 2.5-kilogram (5.5-pound) bags of white potatoes for £0.99, and 400-gram (seven-ounce) packs of cooked ham for £1.69. To read the full story by Grace Dean, tap the link in our bio. (Credit: Grace Dean/Insider)