In 1999, I was excited about technology transforming how consumers discovered and purchased brands. It started with e-commerce, then social commerce, then as @nickbrown and I launched Imaginary, marketplaces and direct-to-consumer. Today as we enter the world of Web 3, I am just as excited about the transformation that is occurring led by new technology!! Enter the age of product-to consumer. We are currently at a powerful inflection point in retail where soon every product will be connected. I’m proud to announce IMAGINARY’s investment in @EON_group, a team that is pioneering the merging of our digital and physical worlds. EON is retail’s leading Digital ID solution with a track record for successfully transforming the business model of some of retail’s largest players. Digital ID provides the essential foundation for brands to win in fashion’s new economy. EON’s technology unlocks critical new customer-centric services, delivering value to the entire ecosystem and changing the future of commerce in ways we’ve only just begun to imagine. If you are brand you need to work with them, if you are a tech enablement enterprise company in the consumer space you need to connect to them and if you are a consumer, watch this space. Your habits are about to change. @Eon_group @imaginary