Last week I went to Stockholm for the first time for SFC[X], the @swedishfashioncouncil ‘s two days event of panels, fashion shows, presentations and exhibitions, showcasing the best of Swedish fashion talent and innovation. For this week’s @voguebusiness Future Edit, I sat down with three of Stockholm’s rising talents during the event: @hoda_kova @beate.karlsson and @ravereviewclothes to talk about building brands outside the typical fashion system, experimenting with up cycling, going viral and more (link in bio). I also moderated three panels on transformation in the fashion industry with experts across innovation, digital strategy and sustainability @isobel.farmiloe @suzan.hourieh.lindberg, Jonatan Jansmark (@mckinseyco), @danicakragic @linnafklintkansmark , @fredriktimour and @lilaineurope