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#newcollab #fashionexperiment πŸ™Œ βš—οΈπŸ› Our latest #collab with @machine_a & @oliv.iarubens is launched & in store now! πŸ˜‰πŸ‘‹ πŸ‘€ You can swing by central London this weekend at 13 Brewer Street @machine_a to check out the playful textile artefacts inspired by the mélange of Rococo 🌸, bubble gum 🍬 & antique ceramics 🍢 as well as our incubator upcycled from orphaned fridges ❄️ β€οΈπŸ§«πŸ’š The most exciting 🀩 part about this collaboration is that we get to experiment with the retail environment πŸ‘šπŸ‘•πŸ› , which is pretty challenging considering the pandemic, the logistics & the communication we have to pass on throughout the project ☺️ πŸ’­πŸ—£πŸ‘¨β€πŸ’ΌπŸ‘©β€πŸ’ΌπŸ€ We have so much gratitude for our wonderful collaborators @oliv.iarubens @stavroskarelis & the staff of @machine_a for measuring the light intensityπŸ’‘ in the store, misting πŸ”« the textiles daily, carefully handling 🀲 them & giving them more care & love πŸ’š than all the other garments. We hope the other clothes are not jealous! πŸ˜πŸ˜¬πŸ™ We are just at the starting point of terraforming 🌱 the textile surfaces 🧀🧦🧒 around us to mitigate as much carbon footprints as we go! As you interact with the textiles, they will evolve & adapt differently to various environmental stimuli, and we'd like to hear from you πŸ™Œ!! If you fill in the feedback form (on the care label QR code), we'll provide you with warranty for our Photosynthetic CoatingTM️ πŸ˜‰ πŸ‘‚πŸ™πŸ‘‚ Hopefully, together 🀝, we can all care & treat our textile artefacts like living entities 🌱 and co-thrive through reciprocity & mutualism. 🌞🌍🌝 πŸ˜‰ Stay tuned for more cool editorial contents 😎 #retailexperiment #fashionmutualism #wearableecosystem #notjustcoolclothes Audiovisual @keirlaird & @aurelielagoutte Makeup @marthainoue Model Jadeane Francis Set designer @oliv.iarubens
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