We’re celebrating International Women’s Day (even if Apple doesn’t anymore) by reflecting on one of our favorite campaigns! #ChoiceIsAFamilyValue launched with @plancpills 3 days before the 2024 Presidential election to call attention to the fact 61% of people seeking reproductive care already have at least one child!! (CDC - 2021). These are informed adults who know exactly what it takes to raise a family and who are making a smart decision for their own lives and their children’s future. Sounds like a family value to us! (Part 1/3)