For generations, hotels have excelled and innovated in areas like food and design. But in the 21st century, that is no longer enough. More and more, new hotels and hospitality brands are focusing on big issues that hold importance to informed global citizens—like conservation, sustainability, education, inclusivity, and community. Many in this growing breed of hotels derive their very identity from their commitment to these singular causes. The result: a totally new blueprint for what a hotel can be and a way for us all to become better, more responsible travelers. 🔗 At the link in bio, 7 hotels that are leading the way. Bright idea: Six Senses Svart 📐🌱