kemitelford
Nov 10
1.7K
2.3%
Throw back Thursday. In 2016, this brand Kemi Telford was Kemikids. We were not a fashion brand that we are today. It was never in the plan to own a revolutionary fabulous fashion label.
Back then, to monetise my brand without begging companies to sponsor me, we started making tote bags. That was where my investment of 50.00 that started this brand went. It bought organic totes and paid Graham, who manually printed them. Graham was the son of the shop owner from which we purchased school uniforms.
Today, I share photos of some of the people who bought our totes and shared them with me. These photos made the brand grow. It was the best marketing tool ever. Then, I did not see it as a marketing tool. I was just grateful that you had bought and shared photos with me.
I remember how incredible it felt packing an order that I did not recognise the purchaser's name. The first people that bought were friends and families. I also remember how the Shopify bell sound that alerted me to a sale felt. I'd jump and dance or scream for joy. Sometimes, I'd go for days without a sale. But never gave up. This business has given grit. It is what keeps me going when things get tough.
Thank you to all the women and men who helped us grow. Happy Thursday.
kemitelford
Nov 10
1.7K
2.3%
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