Every 20 seconds, an area the size of a football field disappears in Amazonia. That's why we have created Lavazza Arena, our first video game in a virtual Roblox world. The place invites everyone to have fun and play football on a virtual field that will be reforested the more you play on it, while learning about our projects to protect the Amazon rainforest with @cesvi_fondazione and local communities. Do not stay on the sidelines, discover the Lavazza Arena! #LavazzaArena #BlendForBetter #Cesvi #Roblox Blend for Better is the platform through which the Lavazza Group and its brands communicate their commitment to sustainability issues. It sets out the current positioning within the framework of CSR.