“I was very surprised to be called to embody FLOWER BY KENZO L’Absolue because I’m not a professional model, an actress or a celebrity! We are well aware that luxury brands spark desire and shape the imagination and have a huge power and therefore a real responsibility.​⁣ Choosing a farmer as a muse helps to change the luxury imagination, making it a discreet luxury, a luxury for oneself, over and above external signs of wealth, and much more on the side of simplicity, the living world. It is a powerful but often endangered idea, which must be cultivated and protected, like a delicate flower.”​⁣ ⁣ ​- Masami Charlotte Lavault, activist flower farmer @pleinairparis and new face of FLOWER BY KENZO.​⁣ ⁣ ​⁣ #FlowerTheWorld #FLOWERLABSOLUE #FLOWERBYKENZO #KENZOParfums #KENZO ​