Masami’s project is simple yet essential: reconnecting with living things and growing flowers respectfully to reclaim nature with @pleinairparis. ​⁣ "Respectful agriculture is a huge challenge for our century because it affects all areas of our life: food, clothing, habitat, etc. I feel in my place when I can pass on this idea. But in order for this principle to become obvious for everyone, we have to make ecology irresistible and seductive. And flowers are extremely seductive. One of the keys to achieving this is education."​⁣ ​⁣ KENZO Parfums will support Masami’s project to open a school dedicated to responsible floriculture, for a beautiful world.​⁣ ⁣ ⁣ #FlowerTheWorld #FLOWERLABSOLUE #FLOWERBYKENZO #KENZOParfums #KENZO ​