HUGE Thank you to @boothmoore for this article! Costume Designers have a major influence on contemporary fashion and we all deserve more credit 💥 - - - - - - - - - - - - - - - - - - - - - - - - - - Make room, Hollywood stylists: costume designers are poised to be the next influencers. Mesh tops, strappy dresses and lace-up-the-leg sandals are just a few fashion trends spawned by HBO’s hit series “Euphoria,” which generated its own #EuphoriaHigh TikTok challenge when season two premiered in January. Costume designer Heidi Bivens’ looks have also reverberated on the runways, with Paris-based brand Coperni drawing direct inspiration from the show for its high school-themed fall 2022 collection, down to the student lockers as part of the production. “They represent a new guard — and to think that an American show could have that kind of larger world impact is exciting. The language of fashion can travel,” said Bivens, a former staffer at WWD, who is publishing a book with A24 about the costumes of “Euphoria” later this year, including an interview with Coperni designers Sébastien Meyer and Arnaud Vaillant... “[Brands] should be treating them like influencers. What they haven’t understood is that while they are not necessarily building everything from scratch, they are curating and bringing designs to the small and big screen that makes them stylists extraordinaire,” said Stacy Jones, founder of pop culture brand partnership agency Hollywood Branded. Jones herself was recently influenced by Kirston Mann’s costumes for Maya Rudolph playing a billionaire ex-wife on a journey of self-discovery in the Apple TV+ comedy “Loot” to buy a fringed dress from up-and-coming Italian brand Taller Marmo. “These costume designers are discovering brands and making them more attainable.” I bought the same @tallermarmo dress because of @appletvplus #loot @kirstonmann Read my story on how TV is setting trends. Story @wwd and link bio. Thanks for chatting @heidibivens @byellenm @amyparris and @hollywoodbranded #euphoria #bridgerton #strangerthings #costumedesign