Completely humbled and so excited about this incredible coverage from Fiorella Valdesolo and Better Homes & Garden. Thank you for featuring Bloomeffects as one of the leading brands “at the forefront” of the “rising farm-to-face movement” that is revolutionizing skincare. Fiorella Valdesolo writes “Bloomeffects founder and CEO Kim van Haaster had always wanted to create her own beauty brand. So when the former beauty marketing executive married Hein van Haaster, a fourth-generation tulip farmer in the Netherlands, the pair had a lightbulb moment: Why not center a product line around upcycling tulip bulbs that would otherwise be discarded as waste?”