In 2020, we came out with a Black Friday exclusive Beard Oil fragrance called Black Sails. It sold out within the first hour. Later, in 2021, we released a run of Black Sails Utility Balm. We produced a larger quantity, but that too sold out within the first day. Naturally, we were stoked about the popularity of Black Sails and how quickly the products sold out. But a lot of Beardbrand customers never got to experience the fragrance. So, when we started planning our upcoming Black Friday launch of Bold Fortune Utility Oil, we decided to go big — or, you might say, we decided to be bold — and produced way more than we ever did with Black Sails. Bold Fortune Utility Oil is the most significant limited-edition fragrance release that we’ve ever done. It’s an incredibly smooth fragrance that rivals Old Money. And according to @jeremysiers, whom we collaborated with to make Bold Fortune, it might be even better than Old Money. How’s that for a bold statement? We don’t anticipate selling out of Bold Fortune Utility Oil on Black Friday. But then again, with Jeremy Siers also promoting it, there’s always the possibility of it selling out quickly. If you want to make sure you’ll be able to score a bottle or two, sign up for our Bold Fortune Early Access List. We’ll email you a private link to the Bold Fortune product page on Black Friday before it goes live to the general public. LINK IN BIO