In 15 years’ time, AlUla hopes to welcome more than 2.5 million visitors annually. The latest announcement for AlUla is Banyan Tree AlUla. The Accor-operated property will open in the Ashar Valley as an all-villa resort and desert retreat. Due to open at the end of 2022, general manager Antony Treston spoke to Hotelier Middle East about the property’s philosophy and what guests can expect. Tap the link in bio to read the full story.