Say 👋 to @lukehersheson Brand builder. Taste maker. Image creator. Not ‘Just’ A Hairdresser. Luke’s love of hair was ignited aged 4, growing up accompanying his Dad, leading London hairdresser Daniel Hersheson, to work in the salon. By 19 he was qualified and one of the first salon-based stylists to break into session, getting booked by the biggest fashion designers in the business. Fast forward to today and his credit sheet contains publications from Vogue to i-D, brands like Bottega Veneta and Molly Goddard, world-leading photographers, as well as many famous faces. He’s published a book, with a foreword by none other than Victoria Beckham, is CEO of the @hershesons empire, developing an innovative network of destination spaces, alongside a coveted product brand, plus is the man behind many an iconic trend, capturing the essence of London street style. Luke is also a Non-executive Director for us, The Hairdressing Industry CIC, helping to shift the narrative surrounding careers in hair to ensure a vibrant future for this awesome sector 💗 See his story via the link in our bio! #ThinkHairdressing #AreYouIn #hairdressing #hairdressinglife #hairdressingcareers #barbering #apprentice #hairdressingapprentice #apprenticeships