Happy 99th birthday to the Hollywood(land) sign!⭐️⚡️⭐️ Dedicated July 13th, 1923 by real estate developers Woodruff and Shoultz to advertise their new subdivision, this billboard eventually nearly disintegrated before it was rebuilt (minus the lights and “land” portion of the 50 foot tall sign) quickly cementing its reputation as the most iconic sign in the world. Now virtually synonymous with the home of the film industry, the sign still sends shivers through visitors who feel they’ve finally ✨arrived✨when they first see it! #hollywood #hollywoodsign #hollywoodland #hollywoodhistory #lahistory #icon #sign #hollywoodhills