Colour Alchemy is LIVE. This has been one hell of a journey, from that first video in 2017 when the world went mad for colour change hair & @dazed coined me a witch. Truth is - Innovation is bloody hard, psychologically, physically, emotionally & metaphorically. Creating something that doesn’t exist takes huge sacrifices, blood, sweat, tears & lots of blind faith 😂 It may be wrapped up in a hair dye but bringing something truly new to the beauty world & getting it onto a shelf in over 40 countries is a fucking achievement!! Us mad heads that work in innovation see failure too often, we get our dreams & work pushed into marketing projects or used as sales tools, so this post is for all the supporters & the haters on the journey so far. It wouldn’t have happened without each & every challenge. It has taken a village! Team @theunseen worked day & many a night formulating, reformulating, failing & winning in our old, small, pokey, fly ridden basement lab on the canal, those days were not glamorous at all, but a gem was born, it survived the pandemic & today has made it out to the world & it feels GREAT. so let’s celebrate the wins - an idea is only an idea untill someone makes it happen & always ALWAYS remember - don’t let the fucking bastards get you down! I’ll share more of the journey over the next few months but for now. Just gonna leave this love here!! 🪲 @ric_oliver @theunseenbeauty 🖤