HH-118389225 – A New Utilitarian Uniform A sabukaru Editorial As the colder months loom over us, we require more from our wardrobes than before: hoodies are replaced with down-jackets, shorts replaced with cargos, and balaclavas and beanies because staple pieces. The weather is dropping and brisk mornings and long nights have become the norm, but luckily our friends over at Helly Hansen provided us with the exact equipment we needed in order to stay warm this winter. Introducing HH-118389225 [@HH_118389225], a new-age utilitarian uniform that can tackle it all. From vast metropolises to the peaks of mountains. Acting as an additional branch to the Helly Hansen universe, HH-118389225 pays homage to the performance-driven brand's long-standing legacy but reimagines it in today’s modern fashion scape. Focused on creating incredibly tactile garments that offer uncompromising functionality in everyday life as well as when exploring nature, this adaptation champions the Helly Hansen formula but distils it down into premium and ready-to-wear garments. Putting the garments to the test, we took them out to the streets of Tokyo in this latest editorial. From the ARC Down Jacket offering both warmth and diversity with its reversible functionality to the 3-in-1 Modular Parka and its versatility and adaptability, each garment has a purpose and fulfils a need. Typical technical detailing we have all become accustomed to in our functional-first wardrobes are all present here, such as two-way zippers and cargo pockets, but HH-118389225 also provides welcomed additions and innovations such as the attachable hoods that are interchangeable from garment to garment. HH-118389225 offers a contemporary take on heavy-duty technical design; a complimentary mix of future-facing innovation alongside robust formalities means it sits comfortably within the functional fashion movement that everyone is fixated on right now, but also sits comfortability in its own lane with its unique style. Production: @bianco_bianco_tokyo Creative Producer: @joey.g123 Photographer: Tsubasa Saitoh Stylist: @karorose Model: @kawaiicasey Production Assistant: @sadaf.leily