Digitent for @byelma__ Elma is a carefully tailored swimwear brand created to suit all bodies. Founded by @salmaabudeif , the model and actress has seen a gap in the swimwear market that makes it difficult for women to find what suits them and their body type - it's a constant struggle that she has seen everywhere. She aims to create not only a brand, but an environment and community that celebrates and embraces natural beauty in all the forms it comes in. This is Elma. Your second skin. Director @nazlyabouseif Photography @shahiratarekzaki Style: @yasminekenawi Talents: @vigor.casting Location: @tanoakhotel Original Music Score: @besoundx Hair: @elsagheersalons Makeup: @dianaharby Production: @digitentworld