Learn the Chinese nicknames of these iconic handbags just in time for Chinese New Year. With a new years mission to promote and showcase Chinese culture to all of you around the world, this time through fashion, follow me into the minds of the world’s largest yet most mysterious group of luxury consumers. “Using a nickname to identify a luxury product or brand is common practice in China. During the country’s early luxury boom years, simplified nicknames helped customers, not yet familiar enough to pronounce French, Italian or English names, remember brands and products .....Although pronouncing foreign names is not a problem any more for the majority of today’s Chinese millennial consumers, these nicknames are now part of China's fashion culture and continue to be used .....the phenomenon also owes to the uniqueness of the Chinese language itself....The Chinese language is character-based with each character having a particular, in many cases symbolic and metaphorical meaning ... “ - Voguebusiness.com More importantly, Gong Xi Fa Cai 恭喜发财 🧧💰🐂🎉 Editor-in-Chief: @musingmutley Fashion Director: @monkiepoo Director: @vanessa.caitlin Director of Photography: David Bay Video Editor: @hazzzirah Hair and makeup: @makeup_by_fionab Fashion assistant: @jempwj Wardrobe: @richardquinn @farfetch #chinese #chinesenewyear #gongxifacai #chinesefashion #voguesingapore #vogue