Anyone can create a core, and anything can be a core. All it takes is a viral moment.⁠ ⁠ The exhausted, four-letter suffix has offered thousands of stylistic blueprints for internet-born microtrends. But the problem with the core lexicon is ironically its digestibility.⁠ ⁠ Cores that gain traction will quickly see ruin, as fast-fashion brands gruesomely mass-produce the moment with stolen designs made from harmful materials under unethical working conditions. And once a core becomes too mainstream, people look to rebrand under a new one, perpetuating the toxic cycle that was responsible for one of this year’s most depressing headlines: “Shein Is the Most Popular Brand in the World.”⁠ ⁠ Enter ‘Nothingcore,’ the full stop to the core cycle. ‘Nothingcore’ is not your traditional core, nor is it really a core at all. It’s a social-media-friendly call to action to drop the core all together. Hit the link in bio for the full feature.⁠ Photo: Nick Llanton/HYPEBEAST/Getty Images/adidas