UMG for Brands teamed up with @universalmusicgroup's independent artist service @spinnup and e-sports pioneers @fifae to merge the worlds of music and gaming in the #FIFAeRemix Challenge! Four independent artists from Scandinavia and Germany put their spin on the FIFAe Sonic ID that was launched with UMGB last year, resulting in four custom made, high quality tracks all centred around FIFAe's motto "Fame Your Game". As part of the campaign we created custom content, tailored to each individual artist's story, to leverage and engage both the artists' and FIFAe's audiences. Over the next four weeks these artists will battle it out to win over the community as well as a panel of music and gaming experts. The winner of the #FIFAeRemix Challenge will be invited to the FIFAe Nations Cup in Copenhagen, to perform for the crowd as well as millions watching around the globe. The FIFAe Official Soundtrack is out now. Hit the link in the bio to listen. #FIFAe #FIFA #sonicid #sonicbranding #musicmarketing #universalmusicgroup #umg #umgb #FIFASound