Everything is centered around your cost of living or income goals. Cost of living effects both your income and what clients with similar cost of living and income standards will be paying. If you're Independent, your taxes and retirement will be a big part of this number as well. If you saw a recent post comparing 100k to 75k depending on cost of living you can see why this matters so much. Overhead & product costs come next, then schedule. All of these variables impact your pricing, which is why there is no 1 size fits all way to price your services. There is however a way to approach your menu which can give you clarity on how to price your services once you understand all of these variables. I call this strategy my Modern Men & Hybrid Pricing Blueprint. It's a fully customizable approach that works perfectly with any salon or Independent Stylist. I have many different posts about it but if you'd like more info, email me or shoot me a DM 🙌