The beauty industry is stepping in where the UK Government fails on sun safety leadership. So grateful to work with @SKINCYCLES on promoting responsible sunscreen use and amplifying calls to #AXEtheSPFtax Founder Alice Henshaw is the real deal when it comes to this issue. So glad she’s been appointed as @britishbeautycouncil Patron and is selling out of her wonderful sunscreens in Harvey Nichols, Harrods and Liberty. Sunscreen nerds, get yourselves on the waiting list. These products are worth the hype. #sunscreen #spftok #spf #skincare #skincaretips #ukpolitics #fyp #explore