Introducing, The Family Portrait. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This season, our campaign is a play on an old family tradition. Each year on Christmas Eve, my mum would give us a pair of pyjamas wrapped in a bow with a ‘joke’ about not wriggling too much so as not to crush the pjs. Every Christmas morning mum would take a family photo with our ‘sleepy faces on’. As we became adults, the faces became less ‘sleepy’ and more ‘sore’ but the portraits carried on. Year after year, they would tell our story. Our haircuts, our travels, our romances, our moods. I loved them for the same reason I love pyjamas, because they only ever involve being seen by those closest to you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We hope it sparks a little inspiration for you to take that extra moment with your family to mark the occasion. Dress up for them, deck the halls, glam the fam. Take joy in the intimate moments with those nearest and dearest. Take pleasure in it all.